Turn Your Website & Google Profile into Your #1 Sales Channel
More high-end buyers. More booked appointments. More working capital. Less doubt.
Get Your Free Website and Rankings Audit Now
Gold, Diamonds, & Tariffs...Oh My!
Gold prices are up. The value of Diamonds is down. Tariffs are disrupting supply-chain. And shoppers are holding tight to their wallets. An uncomfortable "perfect" storm.
Is your website quiet? Your Google profile not pulling leads? Searching ChatGPT for jewelry stores in your area, and the other guys are showing up instead?
You will get there. We at 4 Cs Marketing know all of the strategies and techniques to get your shop to show up in front of qualified buyers looking for high-end pieces and custom designs, so YOU are the ones getting the customers, not the shop down the street.
Book your free audit today and we'll show you how.
TESTIMONIAL
Client
Shimon Himovich
Finer Custom Engagement Rings and Diamonds
⭐⭐⭐⭐⭐
I highly recommend Josh Polsky for his exceptional marketing services, especially for jewelry stores. His deep understanding of the jewelry industry, combined with his innovative marketing strategies, has been instrumental in driving growth for our business. Josh’s attention to detail, creative approach, and dedication to delivering results truly set him apart. He understands the unique challenges that jewelry stores face and tailors his strategies to enhance brand visibility on google organic search results, local searches, and google maps. He also used booking calendars and marketing automation to simplify our in-store appointment booking process which also led to more sales appointments for us.
The Marketing Stuff That Actually Sells More Jewelry
Local Rankings That Convert
We make sure your site and Google profile show up in maps for people searching in your area — so they pick you over big-box chains.
Stand Out in Search Results
If you're ranking below 5th place in search results, you're not getting clicks. We'll get you where you need to be.
AI Search Optimization
Showing up in search results isn’t enough anymore. You need to be the answer to the questions they ask ChatGPT.
Build Trust with 5-Star Reviews
We help you collect glowing 5-star reviews so buyers trust you before they walk in.
Appointment-Ready Website
No clutter. No confusion. Just a clear path to “Book Now.”
DIFFERENT TYPES OF JEWELRY SHOPS WE HELP
"We’ve always relied on word-of-mouth and loyal customers to keep business steady."
"I tried running my own social media ads and writing blogs, but I'm a jeweler, not a marketer."
"I’ve hired marketing agencies, but I didn't know what they were really doing, and I got burned."
We don't work with everybody...
So who do we work with?
Successful Jewelers Relying Too Much on Word-of-mouth
Stores that Want to Increase Instore Appointments
Shops Feeling the Heat from the Cost of Gold, Plummeting Value of Diamonds, and Tariffs
Shop Owners with Positive Cash Flow, Ready to Grow, Who Understand Marketing is an Investment and Not a Quick Fix
Questions? We’ve Got Straightforward Answers.
💬 FAQ: Your Jewelry Marketing Questions, Answered
You're not alone. We're here to give you clear, honest answers that actually help.
Why isn’t my website showing up when people search for a jeweler in my area?
Not all jewelry websites are built with SEO in mind, but to look elegant and pretty. If your site doesn’t clearly tell Google what you offer, where you’re located, and why you’re trustworthy, you’ll be invisible. We fix that by optimizing your pages for your location and most profitable pieces and services, so you show up when people are ready to buy.
Is it possible for my jewelry store to show up in AI searches?
AI tools like ChatGPT and Google’s AI search previews are starting to replace traditional search. That means if your business isn’t optimized for AI discovery, you’ll get skipped over. We format your content so AI knows who you help and when to recommend you.
My website looks fine—why isn’t it getting me leads?
Pretty doesn’t mean profitable. If your site isn’t structured to guide someone from “just looking” to “book an appointment,” you’re leaking potential buyers. We redesign your pages to move people from curiosity to conversion.
Why is showing up on Google Maps such a big deal?
When someone searches “engagement rings near me,” they’re usually ready to walk in or book an in-store appointment. If you’re not in the top 3 listings, you’re not going to be seen. We get you listed, optimized, and ranked so you show up when it counts.
Do reviews affect my rankings?
5-star reviews aren’t just social proof, they’re ranking signals for Google. The more quality, recent reviews you have, the more Google trusts you… and so do customers. We help you get, respond to, and display them with ease.
I get a lot of business from word of mouth. Isn’t that enough?
Referrals are great, but they’re reactive. You’re relying on someone else to remember you and mention your name. With the right digital strategy, you can create a steady stream of leads without waiting on someone else to fill your pipeline.
💡 Why Choose 4C’s Marketing?
Because your jewelry deserves to be seen, and sold.
We specialize in helping local jewelers and
custom designers grow with no-fluff marketing that actually works.
Jewelry Industry Focused
We know your business, your buyers, and what makes your work stand out.
Proven Strategies
This is not our first rodeo, we've done this before.
Transparent & Personal
We show you what we do and why, and treat you like a human, not a walking checkbook.
All-in-One Partner
Having been marketers for over 20 years, we have deep experience with all the channels to use to get you more customers. We know our shit.
Ready to Increase Your Bottom LIne?
We're going to go through your website, rankings, and mobile readiness so you know exactly what needs to be fixed.
Is this a Now, Soon, or Eventually Issue?
MEET THE FOUNDER & CEO
"I started 4 C’s to help brick and mortar stores like yours grow with marketing that I've actually done myself that brought sales and appointments."
— Josh Polsky, Founder of 4 C’s Marketing
Host of INSTORE Magazine Podcast Digital Clarity